We, i.e., "Ekal" (“Company”), are committed to protecting the privacy and security of your personal information. Your privacy is important to us, and maintaining your trust is paramount.

This privacy policy explains how we collect, use, process, and disclose information about you. By using our website/app/platform and affiliated services, you consent to the terms of our privacy policy (“Privacy Policy”) in addition to our ‘Terms of Use.’ We encourage you to read this privacy policy to understand the collection, use, and disclosure of your information from time to time, to keep yourself updated with the changes and updates that we make to this policy.

This privacy policy describes our privacy practices for all websites, products, and services that are linked to it. However, this policy does not apply to those affiliates and partners that have their own privacy policy. In such situations, we recommend that you read the privacy policy on the applicable site.

Should you have any clarifications regarding this privacy policy, please write to us at evfi.office@ekal.org.

Applicability and Scope Ekal ("Ekal," the "Company," "we," "us," and "our,") respects your privacy and is committed to protecting it. This policy sets out:

• The types of information that Ekal may collect from you directly or through automated means when you access or use its website, application, and other online services (collectively referred to as "Services"); and
• Its practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies only to the information Ekal collects through its Services, in email, text, and other electronic communications sent through or in connection with the Services. This policy does not apply to information that you provide to, or that is collected by, any third-party that you use in connection with its Services. Ekal encourages you to consult directly with such third-parties about their privacy practices.

Please read this policy carefully to understand Ekal's policies and practices regarding your information and how Ekal will treat it. By accessing or using its Services and/or registering for an account with Ekal, you agree to this privacy policy and you are consenting to Ekal's collection, use, disclosure, retention, and protection of your personal information as described here. If you do not provide the information Ekal requires, Ekal may not be able to provide all of its Services to you.

This policy may change from time to time, and your continued use of Ekal's Services after it makes any change is deemed to be acceptance of those changes, so please check the policy periodically for any updates.

Permissible Age: The Services are not intended for users under the age of 18, unless permitted under applicable local laws (“Permissible Age”). We do not knowingly collect any personal information from users or market to or solicit information from anyone under the Permissible Age.

The Information We Collect and How We Use It Ekal collects several types of information from and about users of our Services, which includes:

1. Information You Provide to Us

   The information we collect on or through our Services may include:

   • Personal Information: Name, address, email address, postal code, password, and other information you may provide with your account, such as your gender, mobile phone number, date of birth, anniversary date, user bio, and website.
   • Your Content: Information you provide through our Services, including ordering details and history, contact information of people you provide to us for various features, and other information you provide on our Services or your account profile. You have the option to provide contacts including that of your friends or other parties to avail certain Services. By providing any such information, you confirm that you have such individual’s consent to share their personal information with Ekal.
   • Your Searches and Other Activities: The search terms you have looked up and results you selected.
   • Your Browsing Information: How long you used our Services and which features you used; the ads you clicked on.
   • Your Communications: Communications between you and delivery partners, or sellers through our Services, some of which may be recorded for internal purposes; your participation in a survey, poll, sweepstakes, contest, or promotion scheme; your request for certain features (e.g., newsletters, updates, or other products); your correspondence with our customer service and other grievance redressal mechanisms. If you send information from the Services via SMS text message, we may log your phone number, phone carrier, and the date and time that the message was processed. Carriers may charge recipients for texts that they receive. If you provide specific feedback to us via any mode of communication, including emails, we may forward your information to the relevant third-party seller, manufacturer, or service provider for improving the Services provided to you.
   • Your Transactional Information: If you make purchases through our Services, we may collect and store information about you to process your requests and automatically complete forms for future transactions, including (but not limited to) your mobile phone number, address, email, billing information, and payment information. This information may be shared with third-parties which assist in processing and fulfilling your requests, including PCI-compliant payment gateway processors. When you submit credit or payment card information, we encrypt the information using industry-standard technologies, as further described below under "Payment Card Information."

2. Information We Collect Through Automatic Data Collection Technologies

   We may automatically collect certain information about the computer or devices (including mobile devices) you use to access the Services, and about your use of the Services, even if you use the Services without registering or logging in.

   • Usage Information: Details of your use of our Services, including traffic data, location data, logs, and other communication data and the resources that you access and use on or through our Services.
   • Computer and Device Information: Information about your computer, internet connection, and mobile device, including your IP address, operating systems, platforms, browser type, other browsing information (connection, speed, connection type, etc.), device type, device's unique device identifier, mobile network information, and the device's telephone number.
   • Stored Information and Files: Our applications may also access metadata and other information associated with files stored on your mobile device. This may include, for example, photographs, audio and video clips, personal contacts, and address book information.
   • Location Information: Our applications collect real-time information about the location of your device, as permitted by you.
   • Last URL Visited: The URL of the last web page you visited before visiting our websites.
   • Mobile Device IDs: Unique mobile device identifier (e.g. IDFA or other device IDs on Apple devices like the iPhone and iPad), if you're using our Services on a mobile device, we may use mobile device IDs (the unique identifier assigned to a device by the manufacturer), instead of cookies, to recognize you. We may do this to store your preferences and track your use of our applications. Unlike cookies, mobile device IDs cannot be deleted. Advertising companies may use device IDs to track your use of our applications, track the number of advertisements displayed, measure advertising performance, and display advertisements that are more relevant to you. Analytics companies may use mobile device IDs to track your usage of our applications.
   • Your Preferences: Your preferences/settings such as time zone and language.
   • Your Activity on the Services: Information about your activity on the Services, such as your search queries, comments, domain names, search results selected, number of clicks, pages viewed and the order of those pages, how long you visited or engaged with our Services, the date and time you used the Services, error logs, and other similar information.
   • Mobile Status: For mobile application users, the online or offline status of your application.
   • Applications: If you use the Ekal application, Ekal may collect information about the presence and/or absence and/or details pertaining to other applications on your mobile phone. The applications we gather information for, may vary across categories including, without limitation, shopping, fashion, food, and travel. This will help us understand you and your preferences better and enable Ekal to provide you with a personalized experience.
   • Precise Location Information: When you use one of our location-enabled services (for example, when you access Services from a mobile device), we collect and process information about your mobile device's GPS location (including the latitude, longitude, or altitude of your mobile device) and the time the location information is recorded to customize the Services with location-based information and features. Some of these services require your personal data for the feature to work and we may associate location data with your device ID and other information we hold about you.
   • Cookies and Other Electronic Tools: Ekal and its third parties with whom we partner, may use cookies, pixel tags, web beacons, mobile device IDs, "flash cookies," and other similar files or technologies to collect and store information in respect to your use of the Services and third-party websites. This enables us to recognize you (for example, as a registered user), store your preferences and settings, enhance your experience by delivering content and advertising specific to your interests, perform searches and analytics, and assist with security and administrative functions. Through these cookies, we collect information about your use of the Services, such as the pages you view, the links you click, and other actions you take on the Services. This information helps us to provide you with a more personalized experience on our Services and for our internal analytics and research purposes. Most browsers allow you to control cookies, including whether or not to accept them and how to remove them. You may set most browsers to notify you if you receive a cookie or you may choose to block cookies with your browser, but please note that your ability to use some parts of the Services may be impaired.

How We Use the Information We Collect

We use the information we collect from and about you for a variety of purposes, including to:

• Provide, operate, maintain, improve, and promote our Services.
• Enable you to access and use our Services, including uploading, downloading, collaborating on and sharing content.
• Process and complete transactions, and send you related information, including purchase confirmations and invoices.
• Send transactional messages, including responses to your comments, questions, and requests; provide customer service and support; and send you technical notices, updates, security alerts, and support and administrative messages.
• Send promotional communications, such as information about our services, features, newsletters, offers, promotions, contests, events, and send other news or information about us and our select partners.
• Process and deliver contest or sweepstakes entries and rewards.
• Monitor and analyze trends, usage, and activities in connection with our Services and for marketing or advertising purposes.
• Investigate and prevent fraudulent transactions, unauthorized access to our Services, and other illegal activities.
• Personalize our Services, including by providing features or advertisements that match your interests and preferences.
• Link or combine with other information we get from third-parties to help understand your needs and provide you with better service.
• Enable you to communicate, collaborate, and share content with users you designate.
• Comply with applicable laws, rules, and regulations.